A Tale of Two Cafes

Social Media Audit – Juniper Cafe

Screen Shot 2017-10-15 at 3.52.38 PMNestled on the bottom floor of the Tett Center, Juniper Cafe is the place for treats by the water, admiring art, and sitting on their beautiful twinkle light patio. Many do not know of this hidden gem, but when they find it they will be pleasantly surprised. With a focus on catering to Queen’s students, Juniper Cafe creates scratch meals; sandwiches, salads & baked goods using 75% local food year round. Below is a social media audit for the cafe.

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Social Media Audit – CRAVE Cafe

Screen Shot 2017-10-15 at 4.06.38 PM.pngWithin the heart of Downtown Kingston, you’ll find CRAVE Cafe catering to all students alike. You can get cozy next to their fireplace while binging projects or studying for tests. With free wifi and comfy seating, there’s no question that this coffee shop is one of the top places for students. On social media, you can find them curating content on Twitter and featuring user photos on their Instagram feed. Below is a social media audit for the cafe.

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Conclusion

After comparing the data, some conclusions that can be drawn would be that Juniper Cafe is deeply rooted within the community by participating in local charities and partnering up with different businesses. They also focus on influencer marketing by bringing in Kingston bloggers who write articles about their cafe. However, there is still room for improvement on their social media channels.

One opportunity they can take includes un-linking their Instagram account from Twitter and Facebook and instead, optimizing content for each separate channel. Crave Cafe does a great job by curating content such as articles, infographics, and facts that apply to their audience. Juniper cafe can do something similar to this and instead focus on the arts and local businesses they have partnered up with.

Crave Cafe does many promotions on social media which Juniper can learn from. Small things like mentioning other social pages (Crave Cakes & Catering Business) or getting customers to vote on a poll would help increase followers and brand loyalty.

When creating content, both coffee shops have the opportunity to brand their graphics which will increase awareness when customers share them. The last opportunity for Juniper Cafe and possibly the most important would be sharing user’s photos on their feeds. This will not only increase engagements but will let customers know that they appreciate them coming to their cafe.

Overall, both cafes have an overwhelming positive sentiment from their customers. Kingstonians love both cafes for tasty treats and spending quality time with friends or colleagues. Be sure to check out both Juniper and Crave on Facebook to learn more about these great spots!

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